Behind every HiTude experience lies a legacy that didn’t begin yesterday—it was built, tested, and defended over decades.

Our formulations are brought to life in collaboration with Mehta Ayurvedic Sansthan, one of India’s oldest and most authoritative cannabis manufacturers, and Sanan, its homegrown brand that carries this legacy forward into modern formats. Together with HiTude, this partnership forms a rare intersection of heritage, science, and innovation.

Established in 1985, Mehta Ayurvedic Sansthan holds a distinction that very few can claim—it was among the first to receive an official license from the Government of India to legally manufacture cannabis-based formulations. At a time when the industry was undefined, misunderstood, and heavily restricted, they didn’t just participate—they pioneered.

Over the years, this legacy has gone far beyond manufacturing.

It has meant navigating evolving regulations, contributing to the shaping of cannabis laws in India, acquiring multiple licenses across jurisdictions, and setting standards where none previously existed. This is not just compliance—it is authorship. A history of helping define the very framework within which the industry operates today.

Sanan emerged from this foundation as a bridge—translating deep Ayurvedic knowledge and cannabis expertise into accessible, contemporary products. And with HiTude, that evolution takes its next leap.

If Mehta Ayurvedic Sansthan is the foundation, Sanan is the translator, HiTude is the expression.
As a new-age brand under this umbrella, HiTude carries forward this lineage with a singular focus—to craft precise, elevated experiences for a generation seeking more than just products.

Every formulation we create is backed by decades of research, regulatory understanding, and manufacturing excellence. From sourcing to extraction, from formulation to final delivery—each step is rooted in credibility, legality, and intention.

We are not experimenting with the plant.
We are building on a mastery that has been refined since 1985.
This is what allows us to innovate freely, while staying grounded in trust.
Because when you are creating experiences that shift how people feel, think, and perform—there is no room for shortcuts.

Only legacy. Only precision. Only responsibility.

And that is exactly what goes into every HiTude creation.