DEEP
Our strongest ritual. For the days that ask too much.
Shop DeepPrescription-based Ayurvedic Vijaya gummies
One plant. Many states.
Ayurvedic gummies for the moment the day ends.
Chosen by you, prescribed by our doctor, delivered discreetly.
NIDRA
For nights that need to slow down.
Shop NidraSASSY
Light, bright, a little bit of mischief.
Shop Sassya field guide to Vijaya
Know the plant before you meet it.
India has known this plant for centuries. Here is what's inside it, drawn by hand.
We don't name every compound here; your Hitude doctor will, in your consultation.
seven fingers, one leaf
The leaf most of India already knows, from Holi thandai to Shivratri offerings. Ayurveda named the plant Vijaya: the victorious one.
tiny lanterns
Its flowers are dusted with resin glands smaller than a grain of sand. Inside them, the plant makes more than a hundred natural compounds of its own.
a familiar scent
Its aroma comes from the same family of natural oils that perfume mango skin and orange peel.
from the plant, to you
One plant. Three states.
Measured, nano-infused and set into a gummy you can trust: Deep, Nidra and Sassy. Our doctor helps you choose.
Meet the gummies
pick your ritual
Which state are you in?
Three rituals, three strengths. Tap a gummy, or spin the orbit, to meet it.
Most loved
DEEP
Our strongest ritual. For the days that ask too much.
1:5 · Vijaya extract 10% · Mango
₹2,499₹1,999pack of 5 · 10-pack ₹3,499
Night ritual
NIDRA
For nights that need to slow down.
1:2 · Vijaya extract 5% · Blueberry
₹1,799₹1,299pack of 5 · 10-pack ₹2,399
Great first try
SASSY
Light, bright, a little bit of mischief.
1:3 · Vijaya extract 7% · Orange
₹1,999₹1,499pack of 5 · 10-pack ₹2,899
where we live
Three worlds. One gummy in the middle.
Hitude sits where an old Indian tradition, careful modern making and the way you actually live today all overlap.
AyurvedaCenturies of Vijaya in Indian homes and texts
Modern makingMeasured extracts, nano-infused, made under licence
Your ritualAn evening, a pause, a moment that's yours
AYUSH licensed
the old way, made easy
a gummy, not a guess
our hero, most loved
Deep. Where the day ends.
Our strongest Vijaya formulation: 1:5, with 10% Vijaya extract in every gummy. Made for the evenings when the day keeps following you home.
1:5 ratio10% Vijaya extractMango
Free doctor consultation, 11 am to 7 pm, before dispatch · Blue Dart in 2 to 4 days
how it works
Prescribed, not just purchased.
Three easy steps between you and your evening ritual, with an Ayurvedic doctor in the middle.
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30 seconds
Choose your gummy
Shop, or take the 30-second fit quiz. Pay at checkout.
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Free · 11 am to 7 pm
Talk to our Ayurvedic doctor
A short call before dispatch, between 11 am and 7 pm. Free with your order.
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2 to 4 days
Delivered discreetly
Plain box by Blue Dart in 2 to 4 days; 24 hours in Delhi and Bangalore.
Real people, real nights
What people say after a week
unfiltered, unedited5
No reviews yet. Be the first.
No reviews yet. Be the first.
Tried Hitude? Tell the next person how it went.
DEEP
“A little detail that stood out”
The packaging feels premium, and I really liked how carefully everything was presented. The overall unboxing experience felt well thought out.
R
Rahul SharmaAgra
DEEP
“Simple, thoughtful packaging”
I appreciate the attention to detail. From the product presentation to the information provided, the experience felt organised and premium.
S
Sonia MehtaDelhi
DEEP
“The mango flavour caught my attention”
Loved the flavour concept and the overall presentation. HITUDE has clearly put thought into making its products feel different.
R
Rakesh VermaJaipur
NIDRA
“A refreshing take on product design”
The blueberry concept is really nice. I liked the clean presentation and how the product has its own identity.
P
Priya AgarwalMumbai
NIDRA
“Everything feels well thought out”
The ordering process was straightforward, and I appreciated having the product information explained clearly. A nice overall brand experience.
K
Kishor PrabhakarAlwar
NIDRA
“Love the minimal aesthetic”
The product presentation is simple but premium. I especially like that the packaging and branding feel consistent throughout.
N
Neha GuptaAgra
SASSY
“Finally, something different”
The orange flavour concept and colourful identity make this product stand out. I really like the personality behind the Sassy branding.
A
Ankit SinghGurugram
SASSY
“The little details matter”
From the website experience to the product presentation, everything feels consistent. The brand has a distinctive personality.
P
Pooja SharmaJaipur
SASSY
“A brand with its own personality”
: I like how HITUDE has given each product a different identity. Sassy feels playful, modern and visually distinctive.
M
Mohit JainDelhi
Shop by Gram
Inspire and let yourself be inspired, from one unique fashion to another.
- AYUSH licensed
- Prescribed by our doctor
- Made by Sanan, Mehta Ayurvedic Sansthan
- Discreet Blue Dart delivery
good to know
Questions, answered.
Everything people ask us before their first Hitude. Still unsure? Our doctor is a message away.
Is Hitude legal?
Yes. Hitude gummies are Ayurvedic Vijaya formulations made under an AYUSH licence. They are prescription-based, so every order goes through our doctor.
Why do I talk to a doctor?
Because Vijaya deserves respect. A short call means you start with the right gummy, the right way. It's free, and happens before dispatch.
Which one should I pick?
Take the 30-second Find Your Fit quiz, or start with Deep, our most loved.
How is it delivered?
In plain packaging by Blue Dart, anywhere in India in 2 to 4 days after your consultation; 24 hours in Delhi and Bangalore. Blue Dart makes up to 3 delivery attempts.
What if the doctor says it's not for me?
You get a full refund within 7 working days.