Our Story

It began, as many meaningful shifts do, with a moment that didn’t announce itself as one.
In 2023, far from home, in the quiet chaos of Thailand’s awakening cannabis culture, I stumbled upon a state of being I hadn’t known was missing. It was a simple morning—Vietnamese coffee, rich and unapologetically bold, paired with a cannabis experience that felt… precise. Not overwhelming, not disorienting—just aligned.

What followed wasn’t a high. It was clarity.

The city unfolded differently. Colors sharpened, conversations flowed, and work—usually tangled in resistance—became effortless. I was there for a shoot, an ad campaign that demanded creativity and presence. But instead of forcing ideas into existence, they arrived. Naturally. Seamlessly. As if I had finally tuned into a frequency that had always been there.

And then came something even rarer—balance.Hunger felt natural. Sleep felt restorative. My body recovered. My mind stayed light. And the next day, that same state returned—not as an accident, but as a possibility.

That’s when the question took hold:Why had I never felt this before? And why wasn’t this accessible back home?

Returning to India felt like stepping out of that frequency. The absence was loud. That effortless flow, that quiet confidence, that sense of being fully “on”—it was gone. But instead of letting it fade into memory, I chose to chase it.

What followed was not inspiration—it was obsession.
I dove deep into research, navigating the complex landscape of cannabis laws in India. What I discovered was surprising: not only was there a path—it was one waiting to be reimagined.

That’s when we partnered with Sanan—also known as Mehta Ayurvedic Sansthan—one of India’s oldest and most trusted cannabis manufacturers. Together, we didn’t just create products. We engineered experiences.

We asked a simple but powerful question:What if clarity, creativity, and calm weren’t rare states—but reliable ones?

The answer became our first creations—Sassy High and Sassy Attitude.

These aren’t just gummies. They are tools for a generation that refuses to stay stuck. For those navigating ADHD, anxiety, creative blocks, or simply the weight of showing up every day without feeling fully themselves.

This is for the builders, the creators, the overthinkers, the ones with too many ideas and not enough execution.For those who know they’re capable of more—but need the right state to access it.

We didn’t create this to escape reality.We created this to meet it—fully, clearly, and unapologetically.

Because somewhere between overstimulation and burnout, we forgot what it feels like to simply flow.

This is our way back.

Welcome to HiTude. Where elevation isn’t an escape—it’s alignment.